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Apr 25, 2024
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BUS 225 Relationship Marketing
Credits: 5
Learn how to cultivate more meaningful relationships with customers to ensure long-term satisfaction and brand loyalty. Explore how big data and social media impact the world of marketing. Students will develop strategies that reflect the importance of keeping and nurturing current customers, and how data collection informs that process. Mandatory decimal grading.
Prerequisite Recommended: BUS 120 and BUS 102 or MATH& 107 and ENGL& 101 or BTWRT 215 .
When Typically Offered: Fall
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