Apr 23, 2024  
2021-2022 Catalog 
    
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2021-2022 Catalog [ARCHIVED CATALOG]

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BUS 220 Advertising and Sales Promotion

Credits: 5
Students explore the dynamic field of advertising, including how advertising is planned and created, how media is selected, negotiating costs of media, regulating advertising, and pursuing advertising careers. An advertising campaign project is a focal point for this class. Mandatory decimal grading.
When Typically Offered: Spring


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