Program Description:

Shoreline Community College offers a Certificate of Proficiency (CP) in Marketing. Students interested in advancement are encouraged to enroll in a longer course of study to complete an Associate in Applied Arts and Sciences (AAAS) degree in Marketing . Those interested in pursuing a four-year baccalaureate degree in Business should follow the Associate in Business, DTA/MRP Planning Guide .

Certificate of Proficiency (45 Credits)

Note: Every effort has been made to ensure the accuracy of the information in this publication. However, the information is subject to change without notice and final career decisions are the responsibility of the student.

GPA of 2.0 or better for the entire program required.

Program Prerequisites

Placement into BTWRT 215  or ENGL& 101 , and placement into BUS 102  or MATH& 107 .

General Education Requirements (10 Credits)

Core Program Requirements (35 Credits)

* Course offered once per year, during the quarter listed.

• BUS& 101 Introduction to Business Minimum Units: 5
• BUS 120 Principles of Marketing Minimum Units: 5
• BUS 135 Retail Marketing Minimum Units: 5 *
• BUS 220 Advertising and Sales Promotion Minimum Units: 5 *
• BUS 225 Relationship Marketing Minimum Units: 5 (formerly Professional Selling) *
• BUS 247 Social Media Marketing Minimum Units: 5 *
• BUS 249 Market Research Minimum Units: 5 *

Approval To Graduate

Student Name, SID and Date: ____________________________________________________

Faculty Advisor and Date: _______________________________________________________

Division Dean and Date: ________________________________________________________

Credential Approval and Date: ____________________________________________________

Program Advisor:

Email businessprograms@shoreline.edu for faculty advising.

Program Information:

Length of Program: 45 Credits
Completion Award: Certificate of Proficiency
Enrollment: Fall, Winter, Spring
Approximate Quarterly Costs: $25-$85
(in addition to tuition, books and parking)
Website: http://shoreline.edu/programs/business-administration/

Plan code: MAMMAC45