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Mar 14, 2026
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BUS 249 Market Research
Minimum Units: 5
Maximum Units: 5
Market research enables an organization to better understand target markets and customers. Learn how market research is used to solve problems, discover opportunities, optimize marketing, and increase revenue. Gain experience identifying problems, planning, conducting research, analyzing, reporting, and presenting findings.
Prerequisite Required: BUS 120 , BTWRT 215 or ENGL& 101 . Proficiency in Excel or Instructor Permission
Add Consent: Not Required
Drop Consent: Not Required
Grading Basis: Graded
Course Typically Offered: Spring
This course fulfills a distribution requirement for: Restricted Transfer
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