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Mar 14, 2026
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BUS 225 Relationship Marketing
Minimum Units: 5
Maximum Units: 5
Learn how to cultivate more meaningful relationships with customers to ensure long-term satisfaction and brand loyalty. Explore how big data and social media impact the world of marketing. Students will develop strategies that reflect the importance of keeping and nurturing current customers, and how data collection informs that process.
Prerequisite Required: Recommended: BUS 120 and BUS 102 or MATH& 107 and ENGL& 101 or BTWRT 215 .
Add Consent: Not Required
Drop Consent: Not Required
Grading Basis: Graded
Course Typically Offered: Fall
This course fulfills a distribution requirement for: Restricted Transfer
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