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Jun 21, 2024
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BUS 248 Digital Marketing
Minimum Units: 5
Maximum Units: 5
Develop an understanding of the dynamic internet marketplace, how search engines work, the components of an effective website, social media tactics, and the mechanics of paid search ranking. Gain experience in online display advertising, marketing campaign development, email marketing and using key performance indicators to analyze success. Prerequisites recommended: BUS 120 and BUS 102 or MATH& 107 and ENGL& 101 or BTWRT 215 .
Add Consent: Not Required
Drop Consent: Not Required
Grading Basis: Graded
Course Typically Offered: Spring
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