Jan 27, 2023  
2022-2023 College Catalog 
    
2022-2023 College Catalog
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BUS 120 Principles of Marketing


Minimum Units: 5
Maximum Units: 5
Provides a foundation for marketing in profit and not-for-profit organizations. Assess how an effective marketing strategy combines product, price, promotion and distribution to influence demand. Upon completion, students will be able to apply marketing principles to organizational decision-making.
Add Consent: Not Required
Drop Consent: Not Required
Grading Basis: Graded
Course Typically Offered: Fall, Winter
This course fulfills a distribution requirement for: Restricted Transfer



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