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Apr 28, 2024
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BUS 248 Digital Marketing
Credits: 5
Develop an understanding of the dynamic internet marketplace, how search engines work, the components of an effective website, social media tactics, and the mechanics of paid search ranking. Gain experience in online display advertising, marketing campaign development, email marketing and using key performance indicators to analyze success. Mandatory decimal grading.
Prerequisite Required: BUS 120 .
When Typically Offered: Spring
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