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Apr 28, 2024
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BUS 225 Relationship Marketing
Credits: 5
Learn how to cultivate more meaningful relationships with customers to ensure long-term satisfaction and brand loyalty. Explore how big data and social media impact the world of marketing. Students will develop strategies that reflect the importance of keeping and nurturing current customers, and how data collection informs that process. Mandatory decimal grading.
When Typically Offered: Fall
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