Oct 17, 2019  
2018-2019 College Catalog 
    
2018-2019 College Catalog [ARCHIVED CATALOG]

Marketing Certificate of Completion Planning Guide


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Program Description

Shoreline Community College offers a short-term program in Marketing leading to a Certificate of Completion (CC) and an entry level position in the business marketing field. Students interested in advancement are encouraged to enroll in a longer course of study to complete a Certificate of Proficiency (CP) or an Associate in Applied Arts and Sciences (AAAS) degree in Marketing. Those interested in pursuing a four-year baccalaureate degree in Business should follow the Business AA-DTA transfer degree planning guide.

Program Advisors:

David Starr
206-546-4725 dstarr@shoreline.edu Rm 1405
Stephen McCloskey
206-546-5871 smccloskey@shoreline.edu Rm 1404
Ailsa Kellam
206-546-4657 akellam@shoreline.edu Rm 1410

Certificate of Completion (30 Credits)


Note: Every effort has been made to ensure the accuracy of the information in this publication. However, the information is subject to change without notice and final career decisions are the responsibility of the student.

Program Information:


Length of Program: 30 Credits
Completion Award: Certificate of Completion
Enrollment: Fall, Winter, Spring
Approximate Quarterly Costs: $25-$85
(in addition to tuition, books and parking)
Website: www.shoreline.edu/busad/genbusad.aspx

EPC 2454

Program Prerequisites:


Placement into ENGL& 101  or BTWRT 215 , and placement into MATH 070  or BUS 102 .

Program Requirements:


Marketing Requirements


* Courses marked with an asterisk are offered during the quarter listed.

Certificate Completion


Students should automatically receive their Certificate after successful completion of all required courses. If you have not received your Certificate, please contact Jenifer Aydelotte in the office of Student Learning and Success at jaydelotte@shoreline.edu or 206-546-4719.

Marketing-What is it?


Students acquire an overview of basic marketing principles, including retail marketing, professional selling, pricing, promotion and advertising. For advanced study, courses can apply toward a Certificate of Proficiency or an Associate of Applied Arts and Science degree in Marketing.

Program Outcomes:


Students who successfully complete this program -by achieving a GPA of 2.0 or better for the entire program- should be able to:

  1. Understand the basic principles of marketing: buying, selling, product development, pricing, promotion, distribution strategies and market research.
  2. Apply advertising strategies-planning, producing and selecting appropriate media.

Career Opportunities-What can I do with a Certificate in Marketing?


Graduates of the Marketing program may find employment in broad spectrum of business environments and a variety of business positions, including Marketing Specialist, Advertising or Public Relations Specialist, Market Research Analyst, Account Executive, Copy Writer, Product Developer, Event Planner and Media Director. Many new positions created in small, rapidly growing businesses. Salaries vary depending upon position, level of responsibility and previous experience.

Potential employers include: Business management companies, retail stores, advertising agencies, public relations firms, computer services, consulting firms and non-profit organizations. For more, please visit career information and resources at https://www.shoreline.edu/counseling-center/career-counseling.aspx

Shoreline Community College


16101 Greenwood Ave N
Shoreline, WA 98133-5696

(206) 546-4101

www.shoreline.edu

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