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2018-2019 College Catalog [ARCHIVED CATALOG]
Marketing, AAAS Planning Guide
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Program Description:
The Associate in Applied Arts and Sciences degree and Certificate are designed to provide students with the knowledge and skills in the marketing field to enter the workforce directly upon completion of the degree or certificate. Shoreline Community College works closely with local advisory committees comprised of industry professionals to ensure students receive the knowledge and skills currently in demand by employers in the field. Students interested in pursuing a four-year baccalaureate degree in Business should follow the Associate in Business, DTA/MRP Planning Guide transfer degree planning guide.
Program Advisor:
David Starr
206-546-4725 dstarr@shoreline.edu Rm 1405
Stephen McCloskey
206-546-5871 smccloskey@shoreline.edu Rm 1404
Ailsa Kellam
206-546-4757 akellam@shoreline.edu Rm 1410
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AAAS Degree (93 Credits)
Note: Every effort has been made to ensure the accuracy of the information in this publication. However, the information is subject to change without notice and final career decisions are the responsibility of the student.
Additional Information
Shoreline Community College has an articulation agreement with Central Washington University (CWU) Students who complete the AAAS degree in Marketing can transfer their credits to CWU to complete a bachelor’s degree.
Program Information:
Length of Program: 93 Credits
Completion Award: AAAS Degree
Enrollment: Fall, Winter, Spring
Approximate Quarterly Costs: $25-$85
(in addition to tuition, books and parking)
Website: www.shoreline.edu/busad/genbusad.aspx
EPC 245
General Education Core Requirements - 18-20 Credits
Human Relations (5 Credits)
Core Program Requirements - 75 Credits
* Course offered once per year, during the quarter listed.
Approval To Graduate
Student Name, SID and Date: ____________________________________________________
Faculty Advisor and Date: _______________________________________________________
Division Dean and Date: ________________________________________________________
Credential Approval and Date: ____________________________________________________
Sample Schedule for AAAS Degree
*Course offered once per year, during the quarter listed.
Marketing-What is it?
Business relies heavily on marketing to promote products and services. Marketers study cultural trends, consumer demands and buying habits. They assist with decisions on distribution channels, pricing strategies and product promotion to attract potential and satisfied customers. They also work to enhance the public image of businesses. The Marketing program provides a strong foundation of general business and marketing principles, including retailing, professional selling, advertising, e-business, event marketing and international business.
Program Outcomes:
Students who successfully complete this program -by achieving a GPA of 2.0 or better for the entire program-should be able to:
- Understand basic marketing principles, including market research, product development, product promotion, pricing strategies and customer satisfaction.
- Develop, initiate and analyze sales programs, along with budget and expense reports.
- Demonstrate professional sales skills-effectively interview clients and gauge consumer needs.
- Apply advertising strategies to plan, select and produce effective advertising media.
- Apply principles of retailing to include store management, merchandising and inventory control.
- Understand business operations to include: buying, selling, marketing, personnel management and finance.
- Communicate effectively with consumers, business managers and vendors.
Career Opportunities-What can I do with a Degree or Certificate in Marketing?
Graduates of the Marketing program may find employment in broad spectrum of business environments and a variety of business positions, including Marketing Specialist, Advertising or Public Relations Specialist, Market Research Analyst, Account Executive, Copy Writer, Product Developer, Event Planner and Media Director. Entry level salaries generally range from $42,600 to $67,400.
Potential employers include: Business management companies, retail stores, advertising agencies, public relations firms, computer services, consulting firms and non-profit organizations. For more, please visit career information and resources at http://www.shoreline.edu/counseling-center/career-counseling.aspx.
Shoreline Community College
16101 Greenwood Ave N
Shoreline, WA 98133-5696
(206) 546-4101
www.shoreline.edu
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