Apr 16, 2021  
2018-2019 College Catalog 
2018-2019 College Catalog [ARCHIVED CATALOG]

Social Media Marketing Certificate of Completion Planning Guide

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Program Description:

Shoreline Community College offers a short-term program in Social Media Marketing that can be earned fully online. Completion of this Certificate of Completion (CC) can lead to an entry level position in business.

Students interested in advancement are encouraged to enroll in longer programs of study to complete additional Certificates or an associate degree in Business or Marketing. Students pursuing a four-year Baccalaureate degree in Business should follow the Business Associate in Arts (AA-DTA) direct transfer degree planning guide.

Program Advisor:

Stephen McCloskey
206-546-4871 smccloskey@shoreline.edu Rm 1404
Ailsa Kellam
206-546-4657 akellam@shoreline.edu Rm 1410
David Starr
206-546-4725 dstarr@shoreline.edu Rm 1405

Certificate of Completion (30 Credits)

Note: Every effort has been made to ensure the accuracy of the information in this publication. However, the information is subject to change without notice and final career decisions are the responsibility of the student.

Program Information:

Length of Program: 30 Credits
Completion Award: Certificate of Completion
Enrollment: Fall, Winter, Spring, Summer
Approximate Quarterly Costs: $25-$85
(in addition to tuition, books and parking)
Website: https://www.shoreline.edu/busad/genbusad.aspx

EPC 2456

Program Prerequisites:

Placement into ENGL& 101  or BTWRT 215  and placement into MATH 070  or BUS 102 .

Certificate Completion

Students should automatically receive their Certificate after successful completion of all required courses. If you have not received your Certificate, please contact Jenifer Aydelotte in the office of Student Learning and Success at jaydelotte@shoreline.edu or 206-546-4719.

Social Media Marketing-What is it?

Social media marketing uses social media portals to positively influence consumers toward a brand, company, website, product, service, event, or person. Social media marketing programs center on efforts to create and promote content that attracts attention. Typically, the end goal of social media marketing is a “conversion,” such as the purchase of a product, subscription to a newsletter, registration in an online community, or some other desirable consumer action. The conversion is accomplished by creating a buzz online through electronic word-of-mouth (eWoM). Social media marketing is not controlled by the organization. Instead, it encourages active user participation and dialogue. When complementary content about an individual or company’s offerings goes viral, consumergenerated media endorsements spread like wildfire across the Internet.

Program Outcomes:

Students who successfully complete this program - by obtaining a GPA of 2.0 or better for the entire program - should have:

  1. Develop a comprehensive social media marketing plan, including strategy, budget and Return on Investment.
  2. Apply best practices for using popular social media platforms to engage users, convert prospects into consumers, and build customer relationships.
  3. Write content for a variety of purposes in electronic media such as websites, social networking forums, video games, blogs, wikis, webisodes, and others.
  4. Analyze internal and external marketing environments, including evaluating competitive offerings, to optimize communications to the identified target market.

Career Opportunities-What can I do with a Certificate in Social Media Marketing?

Earning this certificate can be seen as part of a pathway into digital marketing and brand management. Students with certificates might expect to start at $15 per hour ($31,200 annually). Most who continue onward to a Bachelor degree earn a median wage of $32.52 per hour ($67,642 annually) in the State of Washington. (Source: careeronestop.org)

Potential employers include: Communications Specialist, Blogger, Online Community Manager, Social Media Manager, Content Manager, Social Media Planner, Director of Social Media, Digital Strategist, Marketing Consultant, Marketing Communications Manager, Public Relations Manager. For more, please visit career information and resources at https://www.shoreline.edu/counseling-center/career-counseling.aspx.

Shoreline Community College

16101 Greenwood Ave N
Shoreline, WA 98133-5696

(206) 546-4101


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