Mar 28, 2024  
2021-2022 Catalog 
    
2021-2022 Catalog [ARCHIVED CATALOG]

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BUS 248 Digital Marketing


Credits: 5
Develop an understanding of the dynamic internet marketplace, how search engines work, the components of an effective website, social media tactics, and the mechanics of paid search ranking. Gain experience in online display advertising, marketing campaign development, email marketing and using key performance indicators to analyze success. Mandatory decimal grading.
Prerequisite Recommended: BUS 120  and BUS 102  or MATH& 107  and ENGL& 101  or BTWRT 215 .
When Typically Offered: Spring



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