May 27, 2022  
2020-2021 College Catalog 
    
2020-2021 College Catalog [ARCHIVED CATALOG]

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BUS 120 Principles of Marketing


Credits: 5
Provides a foundation for marketing in profit and not-for-profit organizations. Assess how an effective marketing strategy combines product, price, promotion and distribution to influence demand. Upon completion, students will be able to apply marketing principles to organizational decision-making. Mandatory decimal grading.
When Typically Offered: Fall, Winter, Spring



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