Jun 02, 2020  
2018-2019 College Catalog 
    
2018-2019 College Catalog [ARCHIVED CATALOG]

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BUS 120 Principles of Marketing


Credits: 5
This course examines the role of marketing in a market economy. Topics of study include the functions of marketing, marketing strategies, identifying market segments, consumer buying behavior, product planning, market communication/promotion, marketing of services. Mandatory decimal grading.
When Typically Offered: Fall, Winter



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